Category Process & Practice

Not Every Project Needs a Name Yet

We get it. Naming is comforting.It gives things shape. It makes ideas feel real.It signals to others that something is happening. But sometimes, naming too early is not about clarity — it is about control. At The Unhinged Dept., we…

When Voice Notes Become Vision Boards

The Real Start of a Project Is Rarely Polished At The Unhinged Dept., we have learned that some of the best ideas do not arrive fully dressed.They arrive in sweats. Bare-faced. Unedited. They are found in iMessage audio clips, napkin…